seo on page factors

ON PAGE SEO

If you type “on-page SEO” into Google, Moz will tell you—through a featured snippet—it is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.”

It takes into account all aspects of the webpage that, when added together, will improve your rankings in the search results. As Google becomes more sophisticated, one of the major factors influencing on-page optimization is relevance. How relevant is your page to the query? That’s how you have to think when you’re developing the page.

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Think of these tasks as a benefit to your end user. You have about eight seconds to influence a visitor to interact with your website. The more interaction and engagement, plus the longer your users stay on the site, the better their experience.

If you put effort into these categories and strategies, you’ll see a boost in traffic and a rise in your search presence. Once you understand everything that goes into your on-page SEO efforts, conduct an analysis of your site to see how the anatomy of your page is performing.

META TAGS

Meta tags are used to provide search engines with information about your page. To achieve high rankings, it has to do with relevance and user satisfaction, but including custom meta tags will influence users and increase your click-through-rate.

TITLE TAGS

he title tag outlines what the page is about. When ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page.

If you’re working in HTML, the code for the title tag looks like this:

<title>Everything You Need to Know About On-Page SEO</title>

However, the WordPress SEO plugin by Yoast allows you to create a custom title tag within the platform. Keep your title tags descriptive and short. Google recently increased the character limit for page titles to 70 characters before showing ellipses.

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